Northgate Insulation
Denver, CO
63%
close rate on New Clients Direct leads
Switched from a monthly retainer to pay-per-lead and filled their install calendar within the first quarter.
$1.2k / mo retainer, 4 leads$0 retainer, 38 leads / mo
Results & ROI
The numbers contractors care about.
Real close rates, real ROI per lead dollar, and real growth from insulation crews who switched from retainer marketing to pay-per-lead.
63%
avg close rate
4.8×
ROI per lead dollar
$214
avg cost per won job
<60s
lead-to-inbox
Case studies
Contractors who grew on New Clients Direct
Bayou Foam Co.
Houston, TX
4.8×
ROI per lead dollar
Targeted spray-foam demand in three metros and grew crew count from two to five install teams in six months.
2 install crews5 install crews
Pioneer Energy Retrofit
Columbus, OH
<60s
avg lead-to-inbox time
Real-time delivery lets their sales team quote while the homeowner is still in-market — conversion nearly doubled.
23% quote-to-close41% quote-to-close
In their words
What partners say after the switch
We stopped paying for clicks and started paying for customers. New Clients Direct's leads actually pick up the phone.
Marcus Reeve
Owner, Northgate Insulation
The exclusivity is the whole game. A lead isn't worth much when five crews got the same one.
Dana Whitfield
Operations Manager, Bayou Foam Co.
Their bad-lead credit policy is real. I get refunded without a fight and that keeps my cost-per-job honest.
Eli Park
Founder, Pioneer Energy Retrofit