How it works

Sourced, screened, and delivered — the full pipeline.

We own the demand, we verify every homeowner, and we deliver exclusive leads in real time. Here's exactly what happens between a homeowner searching and a lead landing in your inbox.

01 · Sourcing

We generate the demand ourselves

No buying recycled leads from aggregators. Homeowners find us through channels we operate and control.

Owned demand channels

Search, content and homeowner-intent networks we operate directly — no third-party lead resellers in the chain.

In-market targeting

We target homeowners actively researching insulation, energy rebates and retrofit programs in your ZIPs.

Project-intent capture

Homeowners submit project type, property details and timeline — not just a name and email.

02 · Screening

Every lead is verified before it ships

A lead only reaches you when it passes all five checks. If it fails any one, it never leaves our queue.

  • Name & contactable phone
    Verified against carrier data
  • Property address
    Matched to a real service ZIP
  • Project type & scope
    Aligned to your selected job types
  • Homeowner intent
    Confirmed ready to quote within 30 days
  • Exclusivity flag
    Sold to one contractor — never resold

The 5-point filter

Our screening pipeline runs automatically, 24/7. Roughly 1 in 3 submissions passes — the rest are rejected before they ever cost you a dollar.

Avg. screening time: 38 seconds
03 · Delivery

In your inbox, exclusive, in real time

Real-time to your inbox

Leads arrive by email and SMS in under 60 seconds so you can quote while the homeowner is still in-market.

Exclusive to your account

Each lead is sold once. No shared leads, no competing crews on the same job.

Credit on bad leads

Disconnected number or wrong project? Submit a credit request and it's resolved within 72 hours.

Typical first lead: 3–5 business days after your coverage is set, depending on ZIP density.

Want this pipeline feeding your crews?

Set your coverage in minutes and start receiving exclusive, verified insulation leads this week.